Viral Marketing: Using the Internet to Promote a Movie
The film industry is a big commercial enterprise. Hence, it is not surprising that it promotes new films online. These online film promotions are techniques in marketing and advertising that utilise existing networks in spreading the latest information. In the case of the film industry, trailers of new film releases are often seen online to pique the interest of the consumers. Film reviews also serve as a guide for people to refer to before they decide to buy original CD/DVD copies.